Description
Sorce is an innovative platform that connects users with health and wellness professionals, offering both private consultations via video conferencing and public conferences where specialists share their knowledge. Our team had the opportunity to not only design the user experience (UX) and user interface (UI) but also create the brand identity for this groundbreaking health directory. The goal was to ensure a seamless, accessible platform that facilitates healthcare access, promotes education, and supports telemedicine, while also enhancing the visibility of health professionals.
Challenge
Designing a health directory platform for a wide range of users, from patients with limited technical skills to medical professionals requiring advanced features, presented several challenges. The platform needed to be intuitive and accessible, catering to diverse user needs, including people with disabilities and older patients. Simplifying navigation to help users quickly find what they needed was crucial, alongside integrating interactive features that offered immediate feedback. Additionally, a continuous, iterative design process was needed to adapt the platform to the evolving needs of users and ensure it met its goals of providing healthcare access, promoting education, and supporting telemedicine.
Approach
We worked closely with the Sorce team to design a user-friendly, accessible platform that catered to both patients and healthcare professionals. Our design process included user research to understand the needs and challenges of each group, ensuring both sides had the necessary tools and features. We focused on creating simple yet effective navigation, accessibility for all users, and real-time feedback mechanisms to improve the user experience. The platform was designed to enable users to easily find healthcare professionals, book consultations, and participate in educational events while ensuring a seamless experience for healthcare providers.
Outcome
The Sorce platform successfully met its objectives by providing a comprehensive solution for healthcare access, education, and telemedicine. Users can easily find and consult with health professionals through private video calls, while specialists can showcase their credentials and services to a broader audience. The inclusion of public conferences promotes continuous learning and community wellness. The platform’s intuitive design and accessibility features have led to high user engagement, improving both the visibility of health professionals and the overall user experience.
